Top Ten Reasons You Should Be Eating Paul Newman Brand Pretzels Right Now

(1.) Pretzels are delicious. You like pretzels, don't you? Did you ever know anyone who doesn't? No. A uniting factor of humanity is everyone likes pretzels.

(2.) Pretzels go excellent with beer, and if you are not allergic to alcohol, beer is nice as pretzels, and even nicer with them. We are writing this about 90 minutes after our late-night work shift, enjoying both (with some Havarti cheese, also nice).

(3.) The words "pretzel" and "beer" are each euphonious, and redolent of cheer. Life is hard, and both these qualities should be taken gleefully as they occur.

(4.) Paul Newman brand pretzels are the finest on earf. They taste perfect. They are crunchy as get-out. We personally think "crunchy" should be, by the USDA, an endorsed food group.

(5.) Paul Newman brand pretzels are organic.

(6.) Paul Newman brand products donate their profits to charity. Paul Newman once said his food line has made much more money than his movies, which surprised us. It must be a lot of money.

(7.) The bag itself has the color(s) of pretzels, a nice touch. And has interesting, funny reading, which reminds us of cereal boxes from childhood. Nothing wrong with good packaging. An old boss of ours in retail once said, "Nothing happens until someone sells something."

(8.) Paul Newman brand products are available at GreenStar, so your money goes both to charity, and to your own community. GreenStar circulates much more of its income locally than anyone else. It is one of the 30 top employers in Tompkins County, and supports scores (hundreds?) of local entrepreneurs.

(9.) Paul Newman pretzels are on sale at GreenStar right now. So is this Peak Organic Fresh Cut beer I am enjoying with them. If you are intolerant of alcohol, also on sale at GreenStar are Santa Cruz organic lemonades, $1.66/quart, which I love to take with pretzels in the daytime.

(10.) Also on earf, if there was ever anyone cooler than Paul Newman, can you name them? I will tell you a personal story of Paul Newman's coolness, an encounter in Sag Harbor, New York, next time. Right now, it's one more crunch, and swallow, then bed.