Ithaca Blog

Tuesday, January 15, 2008

Rain and the Coffeehouse

The answer to our quiz about whether people patronize coffeehouses more, less, or no differently on gloomy, rainy days (as it was last Friday, the day of the quiz) is, according to Gimme Coffee barista Sid: differently, but the same.

Differently in that fewer people visit, but those who do visit longer. So although the traffic is lighter, it is more robust, to use a couple of coffee terms. The result for the coffeehouse is that the dollar volume of business is about the same, rain or shine.

The randomly-selected winner of a $10 gift certificate to Small World Music is Jeremiah, who did not actually venture a guess, but rhapsodized poetically about the beauty of rain, and its ability to bring people together. It reminded us of John Lennon's paean on the subject, circa 1967.

Everything's the same,
Steve Burke
for Ithaca Blog

1 comment:

arthur said...

Circa 1966.