You know those fun little quizzes you take on Facebook about your real biological age, or who you were in another life?
With permission you give in order to take these quizzes, the information you provide becomes legal for sale to marketers, drug companies and, presumably, anyone willing to pay for it.
You might consider it personal that you take antidepressants, have two drinks a day, are sexually active, or consider your marriage unhappy. But you lose your right to privacy about such information when you provide it to these online quizzes, and companies such as Pfizer, GlaxoSmithKline, and others are buying it.
Has your own personal information been compiled for marketing? Thirty-seven guesses, as an old teacher of mine used to say about simple questions.
for Ithaca Blog