Ithaca Blog

Monday, November 04, 2013

Fundraising Drive On WRFI: Pledge Online, On Phone, On Foot

WRFI, 88.1 on the FM dial, is Ithaca's community radio station. It started a decade ago as a rebroadcast station. In 2012, with full licensing, it began airing local programming along with choice syndicated shows such as "Democracy Now!" with Amy Goodman.

WRFI's local programming began with Jim Murphy's "Morning Show." Today WRFI airs over 40 original shows.

It takes more than commitment, time and talent. It also takes money. WRFI built a studio last year in the Clinton House on the corner of Cayuga and Seneca Streets. There is rent to pay, and equipment to buy and maintain. WRFI sells no advertising and gets no money from sources such as the Corporation for Public Broadcasting. All its revenue comes from listeners.

The station is doing its second annual pledge drive this week. You can make a pledge online, at wrfi.org, on the phone, at 319-5445, or on foot, by visiting their third-floor studio. A $10 pledge gets you a bumper sticker. With a pledge of $60 or more you also get a station t-shirt, and a chance at one of many prizes donated by local businesses.

We've written a longer piece about the drive for this week's Ithaca Times. See it in this Wednesday's issue.

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